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Libertus Produco - Libertus Produco Features |
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- User Interface
- Access by any web browser
- Set of pre-configured action forms and template
- Import and export workflows simplified by wizards
- Configuration of different users with different rights/roles
- Permission Management
- Create mailing lists for groups of recipients
- Subscription to your mailing lists via confirmed opt-in, double opt-in or via e-mail
- Unsubscription with one click, optional with confirmation query and unsubscribe confirmation by e-mail
- Basic templates for opt-in forms and opt-out forms for the website
- Profile Database
- MySQL database for the storage of recipient profiles
- Create or edit database fields for profiles
- Search for recipients by every saved criteria
- Enter new profile data or edit existing data
- Import wizard to upload existing data
- Export wizard to download selected profile data
- Individual archive of previously sent mailings
- Blacklist to exclude e-mail addresses
- Marketing with Target Groups
- Definition of target groups based on any attribute of the recipient profile or a combination of attributes
- Definition of profile actions (automated actions that modify database fields)
- Definition of mail actions (automated actions that send out e-mails)
- Automatic send out of event- and date-based mailings and single e-mails
- Creation of e-mail marketing campaigns
- Creation of a mailing
- Separation of layout and content (like a content management system)
- Templates (to provide a standardized layout according to your corporate design)
- Integrated HTML editor
- Individualization of content, based on target groups using alternative and optional texts and pictures
- Integration of attachments
- Optional upload of pictures to the included web content server
- Supported formats are text, HTML and inline HTML (offline HTML)
- Preview to check layout of e-mails
- Test mailing to special recipients
- Sending of mailings optionally time-delayed
- Fullview (display of personalized e-mail on website to bypass image blocking)
- Management of permanently and temporarily undeliverable e-mail addresses and filtering of autoresponder mails and error messages (bounce management)
- Reports and Statistics
- Detailed real-time statistics with graphical output
- Analysis of opening rate, click rate, unsubscriptions, bounces
- Analysis of link clicks depending on mailings, target groups, day and hour
- Analysis of recipients depending on recipient status, mail type, domains and IP address
- Analysis of most important key data over a time period: number of mailings, profiles, (un-)subscriptions, bounces, clicks
- Comparison of multiple mailings based on key data
- Export of statistics
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Last Updated on Sunday, 13 September 2009 18:19 |
